Tote Bag: The Good Flock + Jardins Florian



As this collaboration is now over, you can purchase the last units here, and we will inform you very soon on our next bag collaboration. Please send us an email if you want us to collaborate with a specific brand or design a particular type of bag!



Please use our currency converter (top page on computers, bottom page on cellphones) to get an indication of the price in other currencies.

Our Tote Bag is made of vegetable tanned leather & waxed cotton and comes in 2 different colours:

1. Natural Leather & Navy Blue Canvas (see pictures)

2. Black Leather & Black Canvas (see pictures)


"I confirm that your Tote Bags are perfect for a short and improvised trip to Deauville!"

Watch this bag in our video collaboration with Because Magazine (Youtube).


Handmade / U.S. made: Handcrafted in the USA using domestic waxed canvas and hand burnished vegetable tanned leather.

Functionality: The Seth Tote Bag has four internal pockets, four external pockets and one large chamber.

It can be worn comfortably over the shoulder or in the hand, and It fits everything you need.

Durability: It has a leather flap to close the bag and protect it both from light rains or pick-pockets, and it has also leather protection at its bottom to make it more durable.

Measures: Approximately 14x16x4in / 35.5x41x10CM

Limited Edition: The first batch has been limited to only 25 pieces. Our next batch will most probably be made of different colors and styles, and higher price.


We wanted to develop a Tote Bag that would serve as a hybrid between a 24-hour and a weekend bag, something versatile and durable.  This was not meant to be a fashion or luxury bag, quite on the contrary, we wanted our customers to feel confident that they could take it anywhere, anytime while being stylish.

When we started working on this new product, we looked for a brand partner that would be passionate about functional, durable and sleek bags designed with real people in mind. We wanted to please many different lifestyles and profiles, whether an architect, a young mother, a bon vivant bringing champagne bottles to a dinner, a business woman who wants to look chic and cool or an athlete that happens to have a day job. That was clearly an ambitious brief and finding the right production partner was accordingly an ambitious mission.

We discovered a brave and fun Oregon-based company called The Good Flock and we knew that they would be able to translate our brief into a stunning product. We started to work hand-in-hand using their Tokyo tote bag as a design base and trying to keep things simple. As an example we did not want to use any hardware or zip so that the bag would be made of only two materials, both bio-degradable. The design battle to find how to close the bag in an original and functional manner led us to months of prototyping and eventually to the beautiful leather flap one can see on the final model. We also added leather protection at its bottom to make it more durable.

Our Tote Bag fits everything you need, and more. This bag is discrete, practical, handy, hard-wearing and versatile. Like everything we do, it is a product we intend to constantly refine and you will see the design evolve over time. For now we have tested this bag day in day out and we love it, so do our first customers.

While we designed this first bag with fairly masculine, almost military, materials and colours, it is intended to be unisex.

The Good Flock is a Portland (Oregon, USA) company which designs a wide range of products from iphone cases to bags and wallets. Their business model revolves around three components: Use wholesome materials found in nature, produce locally and minimize waste.

The Good Flock’s products can be buried in your backyard. They're made of wholesome things that won't hurt the earth or trees or worms, even the mean ones. They get their resources from living trees, plants, animals or ecosystems that have been grown or raised responsibly and have the ability to regenerate themselves. They work with a conscience and rely on the talents of real craftspeople (artists who use their own two hands) to create better things. The Good Flock designs with minimal waste. By designing with the world around us in mind, they use only what they need. This keeps more of the earth, trees and animals alive.

Marco Murillo, founder comments: “It was a challenging brief, but our collaboration resulted in a functional and beautiful bag.


This bag is dedicated to Seth Godin, an infinite source of business inspiration, and to our dear Milan friends Paola L. & family.


For your own convenience, we have decided to offer a unique price for all customers, including shipping fees no matter where you live in the world.  Therefore, you can treat yourself or send a gift to your loved ones overseas for the same amount.  Celebrate every day, every moment!

For more information, you can read the full PRESS RELEASE here.


Please contact us before purchase if you have any special requirement in terms of shipping address, emergency, insurance coverage, gift etc. It is very important that you read our Terms & Conditions, together with our Refund & Delivery terms, during the checking out process.


Sustainability Note: For our future models, we are looking for organic canvas waxed with organic beeswax. If you know where to find such a material, please get in touch with us. Thanks so much.

All of the above features (incl. name, design, materials, colors, provenance etc.) are subject to changes as we constantly try to improve and learn, both from a design and sustainability point of view.  Updates will be posted as we progress in the future.  Contact us for any question.

Collections: Frontpage

Type: Bags

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