While we had extensively covered Milan Design Week in the past (2012 and 2013 for instance), in recent years we spent time there but did not feel it was worth reporting. It had become somewhat commercial and chaotic.
So, with a view to resuming some form of Il Salone reporting, we have simply decided to keep it very short and feature some significant events, and not much more...
Our founder being a former Valentino alumni, we have to mention their participation first, a sort of tribute if you want:
"Creative Director Pierpaolo Piccioli and Gallerist Nina Yashar have worked together to create #ninachezavalentino. A unique collaboration (watch video below by Virgilio Villoresi) that is the result of an imaginary and a personal dialogue blending shapes, symbols and creative visions. It represents a combination of ideas and reflections on the value of fashion and design as vehicles that define the sense of present times."
Location: Valentino Montenapoleone Boutique.
Some peeps are wondering (rightfully so) if Design Week is becoming another Fashion Week so let's talk about Design and Architecture for now.
Massimiliano Locatelli is writing a new language of design that reflects the new technology:
"My vision was to integrate new, more organic shapes in the surrounding landscapes or urban architecture....The challenges are the project’s five key values: creativity, sustainability, flexibility, affordability and rapidity. The opportunity is to be a protagonist of a new revolution in architecture."
"It's an interesting house, at 100 m2 (1076 SF) a comfortable one bedroom. It is built with a Cybe mobile 3D concrete printer out of Cybe mortar specifically developed for 3D printing. Massimiliano Locatelli is using the tech to get a house form that would be hard to achieve with normal methods. The interiors have been designed with reference to archetypes of the past, in a dialogue with the 3D language. The concrete composite - the basic construction material - is juxtaposed with equally strong and timeless materials: the brass of the window frames, the marble of the bath fixtures, the smoothed plaster as one of the possible wall finishes, the sheets of polished brass for a reinterpreted industrial kitchen."
GOOGLE PRESENTS SOFTWEAR
Yes the innovation is emphasized by the letter "E" as Google transitions from a software company to a lifestyle brand trying to establish itself within our homes.
Curated by Li Edelkoort, "Softwear" showed how consumer technology can stand out by blending in.
As Elle Decor puts it:
"Google arrives at Salone del Mobile 2018 with the latest round of innovative technology, Softwear. The installation, curated by Li Edelkoort in collaboration with Kiki van Eijk breathes life into a sensorial experience with hardware imagined by Ivy Ross, Vice President of Google’s Hardware Design.Launching their first line of hardware products, Made by Google, two years ago, the collection was elaborated last year with a second release of products ranging from headphones to laptops, and the Pixel 2. This year, the tech giant aims to impress.
Softwear defined by Edelkoort in 1998 as a lifestyle, is a trend uniting technology with skill to imagine an entirely new way of living. The show looks to stimulate a conversation about the future of technology and its integrated presence in our lives."
Location: Rosanna Orlandi, Via Matteo Bandello, 14/16
NAGAMI ROBOTIC 3D-PRINTED FURNITURE
The ‘brave new world’ exhibition showcases 3D printed furniture pieces.
As DesignBoom puts it:
"Nagami Design will present four avant-garde chairs, which will go on display as part of a new exhibit. They will be the first products ever presented by the new Spanish company, who partnered with some of design’s biggest names to bring the imaginative chairs to life. in particular, Zaha Hadid architects’ bow and rise chairs stand out, in the innovative arsenal of Nagami’s first project titled, ‘brave new world: re-thinking design and large-scale robotic 3D printing."
You can read great details about the process used by Zaha Hadid architects in Architect Magazine.
Location: Spazio Theca, piazza Castello 5
DIMORE GALLERY INSTALLATIONS
The respected Dimore Gallery and its neighbouring Studio opened three separate installations for Salone del Mobile 2018.
On this picture, one of the display rooms at ‘Transfer’, featuring some of Dimore’s archive pieces.
As Wallpaper puts it:
"Stepping into Dimore Gallery always promises a sensorial escape and one of the unmissable highlights of Fuorisalone, as the queues snaking up the stairs of Dimore Gallery in Milan’s Brera design district attest. But for 2018 the duo – Britt Moran and Emiliano Salci – have excelled themselves, creating three separate installations with their neighbouring Studio also open to the public and the takeover of an additional ground floor shop at Via Solferini, 22."
If our highly selective and brief coverage leaves you hungry for more, you can listen to Monocle's Digest.
They also published a "Monocle Salone Weekly", a newspaper dedicated to the best in design at Milan's Salone del Mobile. This special one-off paper covered the people, brands and businesses from Italy and beyond that make Milan’s furniture fair one of the most important design events in the world.