2013 Pirelli Calendar by Steve McCurry in Brazil (video)


The 2013 Pirelli Calendar has just launched in Rio de Janeiro (Brazil) and will be available in a few hours on Pirelli Calendar's Official website... It is shot by one of our very favourite photographers Steve McCurry. In this new edition of the legendary calendar, there are many surprises and innovations!

First, several pages in the calendar do not even feature models at all but, instead, a fruit-and-vegetable seller at a street market, a wall of graffiti or a group of capoeira dancers practising at sunset.

The models selected are not all professional models, like actress Sonia Braga and singer Marisa Monte.

But what's probably most impressive and innovative for the sultry calendar: the models are devastatingly beautiful but not even one is naked anymore, which has taken the world by surprise: "After taking it all off for 39 straight years, the notoriously racy Pirelli calendar has buttoned up, delivering a 2013 edition — in flamboyant Rio de Janeiro of all places — with nary a nude in sight." (Yahoo), and possibly disappointed others: "Models wear surprising amount of clothing in Brazil" (Huffington Post).

Last surprise, Victoria's Secret Angel Adriana Lima has become the first model to pose for the Pirelli Calendar while pregnant.

The selected women all have a demonstrated commitment to helping the world through social and environmental activism, charity work, or their own foundations.

Editor's Note: At Jardins Florian, we are very much in love with the music of Brazilian idol Marisa Monte and we feel it is such a smart choice to include her in what is called now "Calendar of the Soul". But that's not all, we are very proud that the calendar features as well friend of Jardins Florian Summer Rayne Oakes who is not only gorgeous but also a leading sustainability model and entrepreneur, already featured in our magazine for her award-winning short movie called eXtinction! This calendar represents a true milestone for the world of fashion & photography.

Summer Rayne Oakes

Adriana Lima

Capoeira Dancers

Graffiti Wall

Street Market

Sonia Braga

Steve McCurry has really chosen a very sensitive and spiritual approach, which is partially explained by the fact that he is a documentary photographer, not a nude photographer. His quotes are both inspiring and truthful to his art:

I would say I am a street photographer doing 'found situations'. You can photograph nudes anywhere. But these models are clothed, and each of them has her own charity. They are purposeful and idealistic people. So I wanted to photograph them in a special place, and Rio was perfect for this. I tried to portray Brazil, its landscape, its economy and its culture, along with the human element".


There are 34 colourful images in the 2013 Pirelli Calendar, bound together in a calendar-book: 23 portraits of actresses and models, nine images depicting bits and pieces of daily life, and two pictures entirely composed of graffiti and murals. These represent an expression of popular artistic expression that attracted McCurry's attention with their ability to reflect the social aspects he was interpreting, and became the background in many photographs.

The Calendar features 11 models, actresses and singers: Brazilians Isabeli Fontana (who appeared in Bruce Weber's 2003 Pirelli Calendar, in Patrick Demarchelier's 2005 edition, in Peter Beard's of 2009, in Karl Lagerfeld's of 2011 and in Mario Sorrenti's of 2012) and Adriana Lima (also in Patrick Demarchelier's 2005 edition), actress Sonia Braga and singer Marisa Monte; Italian-Egyptian actress Elisa Sednaoui, Czech model Petra Nemcova, Tunisian model Hanaa Ben Abdesslem, Ethiopian model Liya Kebede, and American models Karlie Kloss, Kyleigh Kuhn and Summer Rayne Oakes.